Need to find a needle in a haystack? No sweat. Use a powerful magnet. Now that's leverage!
-- Steven K C Poh

If You Only Have an Idea
Fantastic ideas are born every minute only to quickly fade because their creators lack either the skill, time or both to turn it into reality. If you have an idea that you believe could be turned into a potential bestseller, drop by and have a chat with us. We'll tell you whether it will work and why, and even give you pointers (free of charge) on improving it. If you eventually decide to work with us, you will then have to decide whether you want to write the book on your own or with a co-author.

We prefer that you write the book yourself. After all, that's what being a writer is all about! However, we will still provide guidance in the areas of research, organization and presentation.

If we believe you need writing assistance, we will help you employ a professional writer with general knowledge of the subject matter to undertake the project. Once approval is granted, the writer will either start from scratch (researching the subject, conducting interviews, etc.) or work with any rough material you may already have (notes, interview transcripts, reports, etc.). The book will then be developed and written in close consultation with you. The completed book will then have both yours and the writer's names on the cover, for example, Ryan Seetho (you) with Kieran Fernandez (your co-writer).

If You Have A Manuscript
You have successfully transferred the words in your head onto paper. Now all you have to do is make sure it has a market, is devoid of any errors, is an effortless read, is beautifully laid out and has a captivating cover. All this will determine whether your book sits on a store's shelf or nestles in a reader's personal library. We will equip you with a creative team that will polish and perfect your book to prepare it for its debut.

Critique (Absolutely Free)
We will read your manuscript and decide whether a market exists and how best to reach it. We have the experience and skill to judge objectively (unlike a doting mother or obligated friends) and will be able to tell you whether your work is ready for publication, provide an overview on its strengths and weaknesses, as well as suggest ways on improving it. Why have a critique on your work? Because the last thing you want is to have your hard work gathering dust on a bookstore shelf or worse, being returned to you as unsold merchandise.

You will be required to submit a list of goals for the writing project, so we can assess whether the manuscript meets those goals. If it needs editing, we will recommend an editor. At this point you will have the option of either continuing with us or handling the publishing process on your own.

Editing is a more in-depth process than just critiquing. It involves checking the spelling, grammar, punctuations, word choice, content and sentence structures, tightening prose and ensuring a smooth transition between sentences, paragraphs and chapters. The editor will also check cross-references and impose industry-standard style considerations. Editing usually encompasses four parts - copy editing, content editing, proofreading and developmental editing.

Copy editing is a review of the material to be sure it reads well and makes sense. The editor verifies names, ascertain facts, and cited references; making sure that all the manuscript pages and any auxiliary material (tables, charts, graphs, etc.) are included and in a consistent style.

Content editing analyses and organizes a manuscript. The editor determines what information should be added or removed to improve and enhance the text, ensures general accuracy and consistency of content, and focuses on a more extensive restructuring of sentences. For fiction, the editor will develop a style sheet that focuses on maintaining the plot line, preserving character traits and details of setting. For non-fiction, the editor will monitor consistency of information throughout the manuscript.

Proofreading involves identifying and correcting grammatical, punctuations and spelling errors.

Developmental editing is self-explanatory. For fiction, the editor will analyze the readership and genre to determine if the content is appropriate and examine essential considerations such as plot, pace, characterization, and dialogue. For non-fiction, the editor will analyze the readership, purpose and uses of the content to determine if it is complete and appropriate, the concepts are well-developed, the material is well organized and that illustrations, tables and lists are used effectively.

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